Marketing is a broad term that describes the activities involved in selling a product or service. In fact, it is a field that deals with every aspect of a firm’s marketing, from advertising to sales, from planning to implementation, from evaluation to follow-up, and from presentations to promotions.
For many years, face-to-face interactions have been a cornerstone of marketing and sales. Call centers, exhibitions, and even brick-and-mortar stores have relied on face-to-face interactions to help sell, promote and do business. But, in recent times, there’s been a marked shift in the way organizations interact. This is particularly prevalent in the media, as marketing professionals are increasingly turning to digital marketing to engage consumers.
There are two common types of marketing: digital marketing and face-to-face marketing.
What is the difference between the two?
Face-to-face marketing involves in-person interaction and interaction over the internet or phone, while digital marketing is when you interact with your customers through email, web, social media, and mobile devices.
Face-to-face marketing is when you go to a trade show and give a presentation to a large group of people. Digital marketing, on the other hand, is when you do the same thing with a smaller group of people on the internet. Online marketing can be done cheaper and with less risk than face-to-face marketing. Besides, one need not necessarily have to do the marketing themselves, unlike face-to-face marketing. Of course, if someone has the required knowledge and expertise, they can prefer to take up this job. But, there also happen to be firms similar to web optimizers, for instance, who can help. In addition, it is a cheaper alternative to traditional marketing.
What is Face to Face Marketing?
Face-to-face marketing is a “soft” form of marketing that involves meeting customers in-person to promote your products and services. Sometimes, it even involves a more personal exchange than normal e-commerce. Customers are invited to visit the business, have a coffee, and hear about the company and its products.
Face-to-face marketing is still a prevalent form of marketing when it comes to branding and other marketing strategies. It doesn’t need to be reserved for large companies only; there are several cases in which it works exceptionally well.
Face-To-Face: Pros and Cons
- Personal attention from a salesperson
- The opportunity to ask questions and discuss options
- Access to language and cultural insights
- Increased credibility and trust
- Cost of facilitating a meeting
- Looking for an appropriate time
- Large meetings are ineffective
What is Digital Marketing?
Digital marketing, which is often adopted by several businesses nowadays with the help of firms like Marketing Refresh, is the use of many tools, like websites, email, and social media, to drive traffic to your business. It is also called online marketing or internet marketing. It can involve things like web design, search engine optimization, networking, and design if you have a website.
Digital marketing is a broad and highly used term. It is used to describe online marketing activities – like blogging, social media, email marketing, search engine marketing, and SEO. Apart from these marketing techniques, there are also other tools like Reputation management Google, and Personal reputation management to safeguard the rights of the firm and to promote your online business. For a better understanding of all these basic concepts, it requires detailed research. However, there are many definitions and opinions about these terms, so we are not going to cover the definition in this post. We simply want to show you the pros and cons of using digital marketing.
Digital Marketing: Pros and Cons
- Variety of niches to choose from
- Job security is high-level
- Opportunity to work with different companies
- May experience difficulty with some clients
- Online marketing is a long process
- To gain success, patience is a must
One of the most common trends in marketing today is the use of digital marketing strategies to reach and engage customers. The strategies can include digital advertisements, online surveys, social media engagement, etc. Most brands tend to hire digital marketing firms such as Frenik (https://www.freniklabs.com/) or the ones like them that can provide them with all such services cumulatively. However, there are few companies that prefer to build their own team that can take care of the marketing campaign.
While the results can be brilliant, a digital marketing campaign also has negative consequences. As things are now, customers are bombarded with messages via email, SMS, Facebook, Twitter, and other social media channels that can be overwhelming. To help you navigate the web of information, we will look at some of the Pros and Cons of a face-to-face vs. digital marketing campaign.
For a lot of businesses, a face-to-face meeting has become just as important as a business call because it ensures the customer feels more relaxed, confident, and comfortable. In fact, research shows that over half of the world’s population has no idea how to use the internet. And considering that almost every major retailer, travel agency, and telecom provider now has a website, it’s no surprise that a digital marketing strategy is a must for any business today.