Ways to Repurpose Live Content for Your Instagram Feed

Instagram is an easy way to share your favorite moments, but you might not know that it is also a great way to promote your business, connect with your friends, stay productive, and learn how to take great photos.

It is a photo-based social networking site that allows users to share pictures, videos, and events with their followers. It’s the ultimate way to share your life with friends and family. The app allows you to take pictures and videos, filter them, and even apply stickers, all easily with the tap of a button.

Like Twitter, people can “follow” you to join in on your session, and you can select the photos and videos you want to show the world, whether you’re at home, at work or at a party. Like Facebook, you can upload photos and videos directly to Instagram from your computer, and since the app can be used offline, you can keep posting even if you’re not connected to the internet.

We live in an age where the internet is so pervasive in our lives that we spend hours every day looking at it. It’s not just Facebook or Google that has become our homepage, but Instagram, where we spend most of our time taking pictures of our food, bodies, faces, pets, vacations, and lives.

Modern digital marketing has evolved, and you can no longer rely on one single channel to reach your customers. Today, you need to be on social media across all channels at all times. Unfortunately, this can be time-consuming and laborious, oftentimes leaving only a fraction of your business’s social media efforts up on display at any given time.

To help you out, you can turn live Instagram content into a repurposing opportunity. Leverage the live nature of content to populate your social media channels with engaging and relevant content, and promote it properly in your social media profiles.

A screenshot once stood as a single unit of content, capturing a single moment in time. But now you could repurpose your live content for your Instagram feed, perhaps turning a single frame into a short video that can be enjoyed as a standalone clip or as part of a long stream of content.

Since the launch of Instagram in October 2010, the use of live video has exploded across the social media landscape. And while many marketers are still struggling to figure out how to integrate this powerful medium into their marketing mix successfully, there are plenty of ways to repurpose live video for your own Instagram feed.

While we would all love to have that perfect Instagram story that goes viral and has thousands of likes, the truth is that the best social media content is just that: live. It will never get the same audience as an article or video, but it still stands apart from the rest of the pack. With Instagram stories taking center stage, it’s time to rethink how we use them.

Here are some ways you can repurpose live content for your Instagram feed:

  1. Other than Instagram, you may have access to other live video streaming platforms. Now, posting your live stream on such platforms when repurposing live content for your Instagram feed could be a great way to generate more excitement around the content you’re sharing. But you’ll want to make sure you’re following a few rules when doing so to ensure that your live content isn’t shared in a way that’s too distracting for viewers.


  1. When you’re a broadcaster, you’re not always going to be broadcasting live. Sometimes you’re going to be streaming from a location where the camera shots aren’t going to make the best use of your talents. In these cases, you can embed a live stream from your phone’s camera feed in any editorial you want to repurpose for your Instagram feed. In general, embedding a live stream on a blog is a great way to engage your community and give them this way to interact with the content they are reading on your blog.


  1. To share your live stream activity on Instagram, you can now use the “mail-to” feature to send your video link to your friends and followers. This works much like sending an email. For example, if you want to share your live stream with your friends who don’t have the app installed, you can simply send them an email asking them to check out your stream.

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